Linkedin for Business

Course Summary

Linkedin for Business is a one day course that gets you involved in setting up your own Linkedin profile and learning how best to utilise this powerful resource(free version).

Like all the social platforms , Linkedin attracts it’s own unique audience. It is  predominately used by business professionals to network, connect with old and new contacts and join sector specific groups.  Participation in these groups enables professionals to raise awareness of their business to a highly targetted audience.

This in-depth course will get you up to speed quickly with Linkedin and covers everything from structuring an engaging profile to understanding Linkedin groups and how to make best use of them.

Course Content

The course will cover:

Linkedin Introduction and Strategy – understanding Linkedin, its main features and who uses it. Look at your objectives and how to build your network.

Setting up a comprehensive Linkedin profile – we will go through a step by step process to present a complete and engaging profile. Along with the basics we will assist with integrating applications to include your RSS feeds, articles, documents, polls, your blog, presentations, twitter stream and multimedia content.

Status updates – what they are, how to best utilise them and engaging by using Linkedin signal.

Company pages – how to set up a fully optimised company page. Including adding products and services, links, YouTube videos, showcasing your company with images & links on the ‘spotlight’ carousel and requesting recommendations.

Linkedin Groups – learn how to find and join relevant groups, post comments, start discussions  and effectively network with other group members.

What will I get from the course?
When the course is completed you will have:

– Set up your own complete Linkedin profile, utilising the Linkedin applications
– Set up a superior business page for your organisation.
– Greater understanding on why and how to use Linkedin to achieve your objectives

– How to network effectively
– An appreciation of techniques, protocol and strategies for making Linkedin work for you

The course includes a folder containing the course notes and CD of the powerpoint presentation for future reference.

Prices and Booking

This course is a one day course run at our office in Billingshurst in Sussex, or we can arrange to run the course at your own office. Courses are limited to a maximum of 3 people.

Price: £295 + VAT per person

If you would like to book on one of these courses please use our booking form and we will contact you, or call us on 08445 611646.